Clik here to view.
Google PPC ads are becoming more like search results
Last month, with the help of Dr Pete Meyers from Moz, we looked at how PPC ads are changing and what they will look like next year. Some of these predictions have already happened, such as the yellow...
View ArticleClik here to view.
Some Ecommerce Channels Aren’t Meant to Close Sales
One of your customers – let’s call her Alex – is on the bus, on her way to work, as she receives and opens the email. She clicks on the great call to action that you placed in the email and lands on...
View ArticleClik here to view.
Six paid search tips for a very merry Christmas
Here are six key tips to inform your search advertising campaigns this festive season: 1. Analyse past performance and forecast for the future Reference historical data when planning your campaigns,...
View ArticleClik here to view.
Telling stories: five successful marketing examples
At Searchlove last week, business consultant and author Danny Scheinmann discussed why stories work, the hidden structures behind them and how they can help your business to communicate effectively....
View ArticleClik here to view.
Why No One is Buying Bras Online: Challenges for the eCommerce Lingerie Industry
Image credit: Lorado | Getty Images And the reasons why are lessons that other ecommerce brand-categories can learn from. First off, Lingerie is a $13 billion industry, growing at a rate of 3.3...
View ArticleClik here to view.
Ecommerce Traffic Woes? Resort to These Simple Techniques
So how do you ensure that YOUR website falls within the top searches and it generates the desired traffic? The answer purely lies in your marketing strategy. The way you make your brand visible over...
View ArticleClik here to view.
92 Percent of Consumers Visiting a Retailer’s Website for the First Time...
To compete in 2017, strong content is no longer negotiable. Ninety-two percent of consumers will visit a brand’s website for the first time for reasons other than making a purchase, according to a...
View Article